The Effect of Critical Success Factors (CSF) on Food and Beverage Micro Businesses in Malaysia: A Conceptual Paper

The failure rate of SMEs in Malaysia is worrying, with 60% new failing within five years operation, showing that they are facing major issues numerous challenges to survive the competitive market. From this perspective main purpose study determine effect critical success factors on food and beverage micro-business Kuala Lumpur. Specifically, will if reputation brand, excellence customer service, reliable delivery, product innovation influence micro-business. A self-administered questionnaire be distributed owner Lumpur area for data collection. Correlation regression analysis used relationship variables. findings hoped show a positive between factors, street vendors. outcome expected contribute presenting precise clear understanding survival